Swirl is an innovative brand offering instant coffee, tea, and creamers that are healthy, natural, and free from preservatives. The brand redefines how people enjoy beverages, combining convenience with irresistible flavors to cater to modern, fast-paced lifestyles. Navy Yellow collaborated with Jen L Design, which created the logo, brand identity, and packaging design. Navy Yellow extended the brand's vision through high-quality product displays, packaging mockups, promotional materials, and digital assets.
The project aimed to visually communicate Swirl’s commitment to health, authenticity, and taste. Drawing from the brand's identity, we developed a cohesive suite of materials that emphasized sophistication, refinement, and comfort. Warm tones, bold typography, and inviting imagery of mixed drinks formed the foundation of the design, aligning with Swirl's promise of a richer, more nourishing experience.
Swirl’s inspiration stemmed from its mission to blend convenience with authenticity, offering beverages that feel indulgent yet align with a healthier lifestyle. The mood board featured warm, dark tones paired with vivid highlights for a bold, polished look. Imagery focused on cozy, sophisticated scenes, while typography reinforced the brand's authentic and refined personality.
Navy Yellow delivered a comprehensive range of assets to bring Swirl’s vision to life, including: Product Displays and Mockups: Designed to showcase Swirl’s products with elegance and appeal. Packaging Renders: High-quality visuals that highlighted the refined design and natural ingredients. Pitch Decks and Ads: Compelling presentations and promotional materials for Swirl’s launch and marketing. Promotional Images: Warm and inviting visuals aligned with the brand’s sophisticated and intimate aesthetic. These assets amplified Swirl’s identity, ensuring a strong, consistent presence across all touchpoints. By combining Jen L Design’s foundational work with Navy Yellow’s creative expertise, Swirl was positioned as a bold, appealing, and authentic brand ready to captivate the market.
We had a clear vision for Swirl Drinks, but bringing it to life was a challenge—we needed every detail to feel just right. At first, we weren’t sure if anyone could fully capture what we had in mind. But then came the first concepts… and they blew us away. The level of precision, the way our ideas were refined and enhanced, it was beyond what we imagined. Every element, from the packaging renders to the promotional images, felt like an extension of our brand’s essence. What started as a vision became something tangible, elevated, and ready to make an impact. Expectations? Exceeded. Every step of the way.
Rick Tran
Founder and CEO of Swirl Drinks
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