The Brief

Create a sleek and sophisticated ad for Stucco, a decorative self-polishing putty from Bekament. The goal is to showcase how effortlessly the product can transform interior walls, appealing to homeowners looking for a simple yet elegant solution. The ad should convey ease of use and professional results, with an emphasis on the product’s quality and finish.

The Idea

We aimed to showcase the Stucco style by highlighting an interior wall decorated with the Stucco technique. The idea is to illustrate how it transforms the room's ambiance while also showcasing the full range of available colors through an animated color palette that seamlessly integrates into the scene.

The Inspiration

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The ad will have a clean, minimalist style, showcasing the ease of use and quality finish of the product. Think of high-end home improvement ads that emphasize a luxurious yet straightforward approach to DIY projects. The visuals will focus on the smooth application process, supported by clear, simple text.

The end result

An elegant, minimalistic ad that highlights how easy it is to apply Stucco and achieve a perfect result. The visuals will show the woman applying the product with ease, accompanied by simple instructions and descriptions. The ad will leave the viewer feeling confident that Stucco is a professional-grade product that anyone can use.

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Stucco is all about simplicity and elegance, but how do you translate that into an ad that truly connects with people? That was our challenge. What we got was more than just an animation, it was a seamless blend of style and clarity that made Stucco feel approachable and effortless. The visuals, the flow, the way the product was brought to life, it all worked together to show just how easy achieving a professional finish can be. It wasn’t just an ad; it was an experience that made people stop, watch, and see themselves using Stucco with confidence.

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