The Brief

The client, a hotel located in a beautiful city, wanted to attract more visitors without focusing directly on promoting the hotel itself. The challenge was to create a campaign that would showcase the city’s landmarks and the stories behind them, creating a connection between the hotel and the local culture, encouraging potential guests to visit.

The Idea

Instead of promoting the hotel’s amenities directly, we decided to highlight the city’s rich history and stunning landmarks. To bring this idea to life, we partnered with a professor of architecture to carefully select a few key landmarks. We then produced professional, high-quality videos where the professor discussed the significance of each landmark, providing an insightful and authentic perspective. The videos were designed to make the audience fall in love with the city, and by doing so, inspire them to visit the hotel.

The Inspiration

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We wanted to create a campaign that wasn’t just about the hotel itself but about the city that surrounded it. The idea was inspired by the belief that great travel experiences are often tied to discovering the beauty and history of the places you visit. We recognized that the hotel was part of a larger story—one that included the city’s landmarks and rich heritage. By focusing on these elements, we could invite potential guests to not just stay at the hotel, but to explore the city, connecting with it in a deeper and more meaningful way.

The end result

The campaign was a great success. The videos resonated with the audience, who appreciated the expert knowledge and the deeper connection to the city’s history. The content made a significant impact, with many viewers expressing their desire to visit the city and the hotel. The approach of highlighting the beauty of the city through its landmarks successfully drove more visitors to the hotel, creating a lasting impression that went beyond just accommodation.

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