The client wanted a fast, high-energy Gatorade ad. A girl is running through NYC, starts to lose energy, and then drinks Gatorade. Instantly, she’s recharged and pushes through, finishing strong. The ad will be fast-paced, featuring NYC billboards with Gatorade ads in the background. Bold visuals, quick cuts, and high impact are key.
A runner hits a wall during her NYC jog. She grabs a Gatorade, drinks it, and gets an instant power boost. The ad will move fast—sharp cuts, bold transitions, and adrenaline-pumping shots. The focus will be on the runner's transformation from tired to energized. NYC billboards featuring Gatorade will amplify the power of the product.
This ad takes cues from fast-paced sports commercials—think Nike or Adidas—with a focus on raw energy. The NYC setting adds grit and intensity. The ad will be all about speed, power, and Gatorade’s ability to fuel and recharge.
A high-speed, bold ad that’s impossible to ignore. The runner goes from struggling to unstoppable after drinking Gatorade. The NYC backdrop, with Gatorade billboards, screams power and strength. Quick, punchy visuals paired with a hard-hitting soundtrack leave the viewer thinking, “Gatorade fuels me to go further.
We came to NavyYellow with a clear vision—speed, power, and unstoppable energy. And what they delivered went beyond our expectations. The ad’s pace was electrifying, and the visuals bold enough to make NYC feel alive. NavyYellow perfectly captured that moment of transformation from exhaustion to pure momentum, making every second impossible to ignore. They understood the essence of Gatorade and brought it to life in a way that felt real, intense, and impactful. It wasn’t just an ad. It was an experience that captured the spirit of pushing further.
Gatorade
Pepsi
.png)
.png)