The Brief

The client, a company that introduced the first juice for dogs in the world, was expanding their product into multiple new cities. The goal was to announce the arrival of the juice in these cities and run targeted campaigns to raise awareness. The challenge was to create a creative and engaging way to communicate the product’s presence in each city, ensuring that the locals felt personally connected to the brand.

The Idea

To creatively announce the juice’s arrival, me and my team used a clever approach: we focused on the short letters from the license plates of the cities (e.g., "NS" for Novi Sad). We used these letters in visually striking designs, with each letter forming part of a larger 3D map of the city. Inside these letters, we showcased a beautiful image of the city, highlighting one of its most meaningful landmarks. This personalized and city-specific design resonated with local audiences, who appreciated the thoughtful and tailored touch.

The Inspiration

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Every city has its own story, told through its landmarks and familiar details, like license plates. For me and my team, the key to inspiring creativity lies in connecting these local elements with the audience. Using something as recognizable as city initials and pairing them with iconic landmarks, we craft campaigns that feel personal, memorable, and impactful. It’s all about celebrating local identity while delivering a message that resonates.

The end result

The campaign made a huge impact in the cities where the juice launched. The personalized approach was a hit, with locals praising the creative and relatable way the company introduced their product. The social media posts generated significant engagement, as the citizens felt a connection with the brand through the unique portrayal of their own city. The campaign successfully raised awareness, made the product feel like a local favorite, and contributed to increased sales in the newly targeted cities.

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